Live Workshop · Claude

Claude:
Your New Technical Co-Founder

From searching Google to building systems — in one session

Where You Are Today

You Ask. It Answers.

That's it. A very expensive search engine.

🧑‍💼
You
→
💬
"How do I do X?"
One question at a time
→
AI Response
Here's how you could do that...
You copy it. You paste it. You move on.
⚠️
You're not building anything.
Every answer disappears when you close the tab.
Where You'll Be After This

You Direct. It Builds.

Systems that run. Data that flows. Reports that write themselves.

🧑‍💼
You
Give direction
⇄
🤖
Claude
📊
Daily Reports
Telegram Alerts
🗄️
Live Dashboards
📡
API Connections
✅ Systems run 24/7 — without you typing another prompt
The AI Landscape

Not All AI Is the Same

Different models for different jobs. No single 'best' — each has its strength.

OpenAI
Chat & Writing
ChatGPT
OpenAI
The one most people know. Great for chat, writing, and general questions. Think of it as a smart conversation partner.
Speed
Claude Haiku
Anthropic
Fast and lightweight. Perfect for quick tasks — lookups, formatting, simple questions. The speed demon.
Daily Work
Claude Sonnet
Anthropic
The all-rounder. Research, analysis, content creation. Handles most daily work.
Hard Problems
Claude Opus
Anthropic
The heavy hitter. Complex engineering, deep reasoning, architecture. When the task is hard, this is what you want.
💡 We'll use Claude + Opus/Sonnet — the sweet spot of capability and control.
Getting Set Up

Two Ways to Use Claude

Pick your entry point — both lead to the same power.

🖥️
Desktop App
Download at claude.ai/download. The easiest way to start building. Clean chat interface, full power. This is what we use today.
Workshop Focus
⚡
Terminal / CLI
Claude Code. Direct access to your files, code repositories, and systems. Available for power users who want maximum control.
Advanced / Optional
📱
Mobile App
On-the-go questions. Review outputs. Give quick directions. Not for building.
Setup

Getting Started in 4 Steps

You'll be running your first session in under 10 minutes.

1
Sign Up
Go to claude.ai — sign up with email. Free tier works to start.
2
Download the Desktop App
Go to claude.ai/download — download and install the Claude desktop app for Mac or Windows.
3
Open & Log In
Open the app, log in with your claude.ai account. Takes 60 seconds.
4
Start a Conversation
Click "New conversation" and type your first instruction. You're ready.
⏱️ Requires: Anthropic account (free to start, Max plan for full power) · For advanced users: terminal version also available at claude.ai/code
Your First Session

It ACTS. Not Just Answers.

Watch it read files, write code, and execute — autonomously.

Claude · claude.ai
Build me a script that pulls yesterday's Shopify orders and sends a summary to Telegram
I'll help you build that. Let me get started.

Reading your project files...
Writing fetch-orders.py
Connecting Shopify data API
Adding Telegram bot delivery

Done. Your script is ready — run python fetch-orders.py to test it.
Key Insight
It reads your files, writes the code, and delivers a working script.
You described the outcome. Claude figured out every step to get there.
This is the shift.
From question → answer to instruction → working system.
Glossary
🔌
API
API
Application Programming Interface — a way for two software systems to talk to each other.
Analogy
Think of a restaurant: you're the customer, the kitchen is the software, and the waiter is the API. You order (request), the waiter relays it, the kitchen responds (data).
Real Example
GET /orders?since=yesterday → [{id, revenue, items}]
Glossary
⌨️
CLI
CLI
Command Line Interface — controlling your computer by typing text instead of clicking buttons.
Good News
You don't need to use the command line. The Claude desktop app does everything. But if you want maximum control, Claude Code (the terminal version) gives you direct access to files and systems. It's optional — and powerful when you're ready for it.
🖱️
GUI (Buttons & Menus)
Visual interface — click buttons, use menus
⚡
CLI
claude "do the thing"
Glossary

MCP, Skills, Tools & Plugins

Think of them as apps for your AI. They extend what Claude can do.

🔧
MCP
Model Context Protocol. A standard way to give Claude access to external tools — like a browser, database, or API.
📚
Skills
Reusable instruction sets. You write them once; Claude follows them every time. Like standard operating procedures for your AI.
⚙️
Tools
Built-in capabilities: read files, run code, search the web, use a calculator. Claude picks the right tool automatically.
🧩
Plugins
Third-party extensions. Connect Shopify, Notion, Slack, GitHub — Claude can read and write to all of them.
Combined: Claude can access any system your business runs on.
Glossary
GitHub
GitHub & Repos
A repository (repo) is a folder for your code. GitHub stores it online with a complete history of every change.
Analogy
Google Drive for code — with a time machine. Every version saved. Restore any moment. Multiple people can work simultaneously without overwriting each other.
💾
Save versions
⏪
Undo anything
👥
Collaborate
Under the Hood

How Claude Works

Six steps. One loop. Fully autonomous.

💬
1. Prompt
You describe the outcome you want
→
📖
2. Read
Claude reads your existing files and context
→
📋
3. Plan
Breaks the task into executable steps
→
⚡
4. Execute
Writes code, calls APIs, runs commands
→
🔍
5. Review
Checks the output, fixes errors automatically
→
🔄
6. Continue
Ready for your next instruction
✅ You stay in the loop — approve before anything irreversible happens
Prompting

How NOT to Prompt

These three patterns waste hours. Recognise them before you start.

❌
Too Vague
"Make me a dashboard"
No data source, no metrics, no format. Claude will guess — and guess wrong.
❌
Too Micro
"Write a for loop that iterates over this array and formats each item as a string"
You're coding, not directing. Describe the outcome, not the implementation.
❌
No Success Criteria
"Improve my script"
Improve how? Faster? More readable? Handles errors? Without a goal, it goes nowhere.
Prompting

How to Prompt — The Formula

Every great prompt has these four ingredients.

WhatThe task
WhereThe location
WhyThe context
SuccessHow you know it's done
Example prompt — colour coded
"Build a script that fetches Shopify orders
from the /scripts folder
so I can see daily revenue without logging in
— done when it prints a summary and saves to orders.json"
What — the action
Where — file or system
Why — the business reason
Success — how you know it's done
The Problem

Manual Paid Media — 5 People, Weeks of Lag

Every cycle costs time, money, and momentum.

👨‍💻
Technical Person
Pulls raw data from Shopify, Meta & GA4
2–3 days
→
📊
Data Analyst
Cleans, merges, calculates metrics
2–3 days
→
📣
Media Buyer
Interprets data, writes brief
1–2 days
→
🎨
Creative Team
Produces new ad creatives
3–5 days
→
🚀
Media Buyer
Uploads, launches, monitors
1 day
⏰
9–14 Days
Per full campaign iteration
👥
5–6 People
Touching every single cycle
🔁
Manual
Every. Single. Time.
The Cost

What the Old Way Actually Costs

Per year. Before you add overhead, benefits, or management time.

Technical / Data Engineer
$150,000
Data Analyst
$110,000
Media Buyer
$100,000
Creative Team
$200,000
Total Annual Cost
$560,000
The New Way

One Claude Instance. Everything Connected.

Same five steps. Hours instead of weeks.

🗄️
Data Pull
Shopify, Meta, GA4 — automated nightly
📊
Analysis
Metrics calculated, anomalies flagged
🤖
Claude
Command Centre
4 Hours
per full cycle
✍️
Creative Brief
AI writes brief from data signals
🎨
Ad Generation
Images created via FAL AI
🚀
Launch
Paused for your approval, then live
The Numbers

The Comparison Is Not Close

Same outcomes. Fraction of the resources.

Annual Cost
Old Way
$560K
New Way
<$500
Time Per Cycle
Old Way
21 Days
New Way
2 Days
Team Size
Old Way — 6 people
🧑‍💼👨‍💻📊 📣🎨🚀
New Way — 1 person
🧑‍💼 + Claude
Old Way
6 People
New Way
1 Person
Live Session
[LIVE DEMO]
Command Centre — Data → Decisions → Deployment
📊
Live Dashboard
🤖
Agent Swarm
Telegram Alerts
🎨
Creative Studio
Memory & Learning

Claude Gets Smarter Over Time

ChatGPT forgets everything. Claude builds accumulated intelligence.

📄
CLAUDE.md
A file that tells Claude who you are, what you're building, and how you work. Loaded every session automatically.
🧠
Memory Files
Decisions, past mistakes, business rules — saved to markdown. Claude reads them before starting any task.
📋
Rules Files
Non-negotiable constraints. "Never touch a live campaign." "Always validate data." Enforced every time.
🔄
ChatGPT
Fresh start every conversation. Zero institutional memory.
vs
📈
Claude
Knows your business, your rules, your past mistakes.
Reality Check

Honest Expectations

This is powerful — and it takes real direction. Here's what you need to know.

🎯
The skill you're building is directing, not coding
The more clearly you define outcomes, constraints, and success criteria — the better Claude performs.
⏱️
First projects take longer. Then they're fast.
Week 1: learning curve. Week 3: you're shipping things in hours that used to take a week.
🔍
You still need to review outputs
Claude is not fire-and-forget. You review, approve, and guide. Especially for anything that touches live systems or money.
📈
The compounding effect is real
Every system you build becomes context for the next one. Month 3 Claude is dramatically more capable than Day 1 Claude.
Hands-On Exercise

Build a Daily Briefing Bot

Your first real system. 10 minutes. Zero code experience required.

📅
Calendar & Data
Google Apps Script reads your calendar automatically
→
🤖
AI Processing
The script summarises, flags priorities, writes the brief
→
📧
Email Summary
Lands in your inbox at 7am. Every morning. No device needed.
⏱️ 10 minutes to build
💰 Free — runs on Google's cloud
📊 No laptop needed — Google runs it for you
Exercise Steps

Build It Now — Complete Setup Guide

Daily Calendar Digest — follow along or come back to this later
What It Does

A Google Apps Script that emails you a summary of your day's meetings every morning at 7am.

Shows time, attendees, RSVP status, location, and prep notes.

Prerequisites
  • A Google account with Calendar and Gmail
  • Events in your Google Calendar
  • That's it.
To Stop
Open the project → select removeTriggers → click Run
Good to Know
  • Email goes to the Google account running the script
  • All calendars you have access to are included
  • Timezone detected automatically from calendar settings
  • Google's 7am trigger fires within a ~15 min window
  • No deployment needed — runs as a background trigger
  • Video call boilerplate auto-filtered from notes
Setup Steps
  1. 1
    Go to script.google.com → click "New project"
  2. 2
    Select all the default code and delete it
  3. 3
    Ask Claude:
    "Write me a Google Apps Script that reads today's calendar events and emails me a formatted daily digest at 7am"
  4. 4
    Copy the code Claude gives you
  5. 5
    Paste it into the Apps Script editor
  6. 6
    Click Save (floppy disk icon or Cmd+S)
  7. 7
    In the function dropdown, select setup
  8. 8
    Click Run (play button)
  9. 9
    Permissions dialog → Review permissions → select your Google account → Allow
  10. 10
    You'll see a log confirming the trigger was created
✓ Test It Now
  1. 11
    Change function dropdown to sendDailyDigest
  2. 12
    Click Run
  3. 13
    Check your inbox — digest arrives in seconds
Your Path Forward

Your 4-Week Roadmap

From first session to running your first autonomous system.

Week 1
Foundation
Download the Claude app
Build your first CLAUDE.md
Daily briefing bot live
Connect one API (Shopify or Meta)
Week 2
Data Pipeline
Automated data pulls
KPI dashboard — track your key metrics (local)
Anomaly alerts
Weekly report generation
Week 3
Automation
Campaign monitoring agent
Budget pacing alerts
Creative performance flags
Second API connected
Week 4
Scale
Full command centre
AI writes creative briefs
Multi-agent workflows
Running without daily input
"The person who learns to direct AI effectively will replace the team that doesn't."
Get started today.
claude.ai
claude.ai/download (desktop app)
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