Live Workshop · Claude Code

Claude Code:
Your New Technical Co-Founder

From searching Google to building systems — in one session

Where You Are Today

You Ask. It Answers.

That's it. A very expensive search engine.

🧑‍💼
You
→
💬
"How do I do X?"
One question at a time
→
AI Response
Here's how you could do that...
You copy it. You paste it. You move on.
⚠️
You're not building anything.
Every answer disappears when you close the tab.
Where You'll Be After This

You Direct. It Builds.

Systems that run. Data that flows. Reports that write themselves.

🧑‍💼
You
Give direction
⇄
🤖
Claude Code
📊
Daily Reports
📱
Telegram Alerts
🗄️
Live Dashboards
📡
API Connections
✅ Systems run 24/7 — without you typing another prompt
The AI Landscape

Not All AI Is the Same

Different models for different jobs. No single 'best' — each has its strength.

Chat & Writing
ChatGPT
OpenAI
The one most people know. Great for chat, writing, and general questions. Think of it as a smart conversation partner.
Speed
Claude Haiku
Anthropic
Fast and lightweight. Perfect for quick tasks — lookups, formatting, simple questions. The speed demon.
Daily Work
Claude Sonnet
Anthropic
The all-rounder. Research, analysis, content creation. Handles most daily work.
Hard Problems
Claude Opus
Anthropic
The heavy hitter. Complex engineering, deep reasoning, architecture. When the task is hard, this is what you want.
💡 We'll use Claude Code + Opus/Sonnet — the sweet spot of capability and control.
Getting Set Up

Two Ways to Use Claude

Pick your entry point — both lead to the same power.

🖥️
Desktop App
claude.ai — the easiest starting point. No install. Works in browser. Best for exploration.
⚡
Terminal / CLI
Claude Code. Direct access to your files, code repositories, and systems. This is where we're going today.
Workshop Focus
📱
Mobile App
On-the-go questions. Review outputs. Give quick directions. Not for building.
Setup

Getting Started in 4 Steps

You'll be running your first session in under 10 minutes.

1
Create Account
Go to claude.ai — sign up with email. Free tier works to start.
2
Install Claude Code
In your terminal, run: npm install -g @anthropic-ai/claude-code
npm = Node Package Manager, a tool for installing software
3
Authenticate
Run claude in your terminal. Browser opens. Log in once.
4
Start Building
Navigate to a project folder and type your first instruction.
⏱️ Requires: Node.js installed (a free software runtime — one-time setup), terminal access, Anthropic account (Max plan for Claude Code)
Your First Session

It ACTS. Not Just Answers.

Watch it read files, write code, and execute — autonomously.

$ claude
Claude Code ready. What would you like to build?
> Build me a script that pulls yesterday's Shopify orders and sends a summary to Telegram
● Reading your project files...
● Writing fetch-orders.py
● Connecting Shopify data API
● Adding Telegram bot delivery
✓ Done. Run: python fetch-orders.py
Key Insight
It reads your files, writes the code, and delivers a working script.
You described the outcome. Claude Code figured out every step to get there.
This is the shift.
From question → answer to instruction → working system.
Glossary
🔌
API
API
Application Programming Interface — a way for two software systems to talk to each other.
Analogy
Think of a restaurant: you're the customer, the kitchen is the software, and the waiter is the API. You order (request), the waiter relays it, the kitchen responds (data).
Real Example
GET /orders?since=yesterday → [{id, revenue, items}]
Glossary
⌨️
CLI
CLI
Command Line Interface — controlling your computer by typing text instead of clicking buttons.
Analogy
A Graphical User Interface (GUI) — the buttons and menus you normally click — is like a touchscreen microwave. A CLI is a chef's stove. More power, less hand-holding. Claude Code lives here.
🖱️
GUI (Buttons & Menus)
Visual interface — click buttons, use menus
⚡
CLI
claude "do the thing"
Glossary

MCP, Skills, Tools & Plugins

Think of them as apps for your AI. They extend what Claude can do.

🔧
MCP
Model Context Protocol. A standard way to give Claude access to external tools — like a browser, database, or API.
📚
Skills
Reusable instruction sets. You write them once; Claude follows them every time. Like standard operating procedures for your AI.
⚙️
Tools
Built-in capabilities: read files, run code, search the web, use a calculator. Claude picks the right tool automatically.
🧩
Plugins
Third-party extensions. Connect Shopify, Notion, Slack, GitHub — Claude can read and write to all of them.
Combined: Claude can access any system your business runs on.
Glossary
🌿
GitHub
GitHub & Repos
A repository (repo) is a folder for your code. GitHub stores it online with a complete history of every change.
Analogy
Google Drive for code — with a time machine. Every version saved. Restore any moment. Multiple people can work simultaneously without overwriting each other.
💾
Save versions
⏪
Undo anything
👥
Collaborate
Under the Hood

How Claude Code Works

Six steps. One loop. Fully autonomous.

💬
1. Prompt
You describe the outcome you want
→
📖
2. Read
Claude reads your existing files and context
→
📋
3. Plan
Breaks the task into executable steps
→
⚡
4. Execute
Writes code, calls APIs, runs commands
→
🔍
5. Review
Checks the output, fixes errors automatically
→
🔄
6. Continue
Ready for your next instruction
✅ You stay in the loop — approve before anything irreversible happens
Prompting

How NOT to Prompt

These three patterns waste hours. Recognise them before you start.

❌
Too Vague
"Make me a dashboard"
No data source, no metrics, no format. Claude will guess — and guess wrong.
❌
Too Micro
"Write a for loop that iterates over this array and formats each item as a string"
You're coding, not directing. Describe the outcome, not the implementation.
❌
No Success Criteria
"Improve my script"
Improve how? Faster? More readable? Handles errors? Without a goal, it goes nowhere.
Prompting

How to Prompt — The Formula

Every great prompt has these four ingredients.

What
The task
Where
The location
Why
The context
Success
How you know it's done
Example prompt — colour coded
"Build a script that fetches Shopify orders
from the /scripts folder
so I can see daily revenue without logging in
— done when it prints a summary and saves to orders.json"
What — the action
Where — file or system
Why — the business reason
Success — how you know it's done
The Problem

Manual Paid Media — 5 People, Weeks of Lag

Every cycle costs time, money, and momentum.

👨‍💻
Technical Person
Pulls raw data from Shopify, Meta & GA4
2–3 days
→
📊
Data Analyst
Cleans, merges, calculates metrics
2–3 days
→
📣
Media Buyer
Interprets data, writes brief
1–2 days
→
🎨
Creative Team
Produces new ad creatives
3–5 days
→
🚀
Media Buyer
Uploads, launches, monitors
1 day
⏰
9–14 Days
Per full campaign iteration
👥
5–6 People
Touching every single cycle
🔁
Manual
Every. Single. Time.
The Cost

What the Old Way Actually Costs

Per year. Before you add overhead, benefits, or management time.

Technical / Data Engineer
$150,000
Data Analyst
$110,000
Media Buyer
$100,000
Creative Team
$200,000
Total Annual Cost
$560,000
The New Way

One Claude Code Instance. Everything Connected.

Same five steps. Hours instead of weeks.

🗄️
Data Pull
Shopify, Meta, GA4 — automated nightly
📊
Analysis
Metrics calculated, anomalies flagged
🤖
Claude Code
Command Centre
4 Hours
per full cycle
✍️
Creative Brief
AI writes brief from data signals
🎨
Ad Generation
Images created via FAL AI
🚀
Launch
Paused for your approval, then live
The Numbers

The Comparison Is Not Close

Same outcomes. Fraction of the resources.

Annual Cost
Old Way
$560K
New Way
<$500
Time Per Cycle
Old Way
21 Days
New Way
2 Days
Team Size
Old Way — 6 people
🧑‍💼👨‍💻📊 📣🎨🚀
New Way — 1 person
🧑‍💼 + Claude Code
Old Way
6 People
New Way
1 Person
Live Session
[LIVE DEMO]
Command Centre — Data → Decisions → Deployment
📊
Live Dashboard
🤖
Agent Swarm
📱
Telegram Alerts
🎨
Creative Studio
Memory & Learning

Claude Code Gets Smarter Over Time

ChatGPT forgets everything. Claude Code builds accumulated intelligence.

📄
CLAUDE.md
A file that tells Claude who you are, what you're building, and how you work. Loaded every session automatically.
🧠
Memory Files
Decisions, past mistakes, business rules — saved to markdown. Claude reads them before starting any task.
📋
Rules Files
Non-negotiable constraints. "Never touch a live campaign." "Always validate data." Enforced every time.
🔄
ChatGPT
Fresh start every conversation. Zero institutional memory.
vs
📈
Claude Code
Knows your business, your rules, your past mistakes.
Reality Check

Honest Expectations

This is powerful — and it takes real direction. Here's what you need to know.

🎯
The skill you're building is directing, not coding
The more clearly you define outcomes, constraints, and success criteria — the better Claude Code performs.
⏱️
First projects take longer. Then they're fast.
Week 1: learning curve. Week 3: you're shipping things in hours that used to take a week.
🔍
You still need to review outputs
Claude Code is not fire-and-forget. You review, approve, and guide. Especially for anything that touches live systems or money.
📈
The compounding effect is real
Every system you build becomes context for the next one. Month 3 Claude Code is dramatically more capable than Day 1 Claude Code.
Hands-On Exercise

Build a Daily Briefing Bot

Your first real system. 10 minutes. Zero code experience required.

📅
Calendar & Data
Claude reads your schedule, sales data, or key metrics
→
🤖
AI Processing
Claude Code summarises, flags priorities, writes the brief
→
📱
Telegram Message
Lands in your phone at 7am. Every morning.
⏱️ 10 minutes to build
💰 ~$0.10/day to run
📊 Runs every morning without you
Exercise Steps

Build It Now — Step by Step

Open your terminal. Follow along.

1
$ mkdir briefing-bot
$ cd briefing-bot
$ claude
Open Claude Code
Create a folder and launch Claude Code inside it
2
> "Create a CLAUDE.md that explains this project: daily briefing bot that sends a Telegram message every morning"
Set Context
Tell Claude what you're building and why
3
> "Build a Python script that generates a morning briefing and sends it via Telegram bot. Use the .env file for the token."
.env = a private config file where you store passwords and keys — Claude won't share it
Build the Script
Claude writes, tests, and validates the code
4
> "Add a cron job to run this every day at 7am AEST and confirm it's scheduled"
cron job = a scheduled task your computer runs automatically at a set time
Automate It
Schedule it to run automatically. Done.
Your Path Forward

Your 4-Week Roadmap

From first session to running your first autonomous system.

Week 1
Foundation
Install Claude Code
Build your first CLAUDE.md
Daily briefing bot live
Connect one API (Shopify or Meta)
Week 2
Data Pipeline
Automated data pulls
KPI dashboard — track your key metrics (local)
Anomaly alerts
Weekly report generation
Week 3
Automation
Campaign monitoring agent
Budget pacing alerts
Creative performance flags
Second API connected
Week 4
Scale
Full command centre
AI writes creative briefs
Multi-agent workflows
Running without daily input
"The person who learns to direct AI effectively will replace the team that doesn't."
Get started today.
claude.ai/code
npm install -g @anthropic-ai/claude-code (install command)
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